St. Louis Community College
St. Louis Community College
Role: Creative Director / Lead Writer
The existence of community colleges means a more equitable world, period. But there are so many barriers to application. High school grads often see it as Less Than, and working folks think they’ll have to overhaul lifestyles to start taking classes at all. St. Louis Community College wanted prospective students to know they had success ahead of them without having to change a damn thing.
This campaign aimed to include and inspire. And after years of declining numbers, it increased enrollment by 12%.
You can still see this billboard by the St. Louis Amtrak station.
