Bayer
Role: Creative Director
Bayer Crop Science had a social media presence that everyone had admittedly forgotten about. I was brought in to see what kind of cool we might be able to sneak by otherwise more serious client eyes. I told my team I’d run offense for their dreams if they went in looking to “make social for social’s sake.” To create posts so wildly fun, visitors wanted to spend more time on our pages.
A year later, we were competing against ourselves at award shows*.
*agricultural marketing award shows you’ve never heard of and never will
Adorable and on-brand
Breeding shorter corn = less of it snaps in the wind = less food and resource waste
Liquid ASMR to celebrate World Water Day. Shot in-house.
The United Nations declared 2021 International Year of Fruits and Vegetables.
As one of the largest produce seed makers in the world, we took this as an opportunity to educate and entertain. Each month, we created a large 3D asset that, with post copy, touted taste, innovations and nutritional values in Bayer’s open field and protected culture product lines. To use the whole buffalo, the asset got broken down for smaller on-channel posts or engagement tactics via IG and Twitter stories.
For example, this Citrus world became…
this Twitter story.
Bayer opened a new automated research facility in Marana, Arizona. To get consumers excited about what these advancements might mean for our planet, we prototyped two AR filters for Instagram stories.
Human pollinators? Yup. And here’s how.
Go around the world to see how the corn grown in the automated glasshouse can make a difference.