Howdy.
Sometimes, you get one second to say everything. If you’re lucky.
I've heard entire lives shouted through closing CTA doors. In our industry, it's my job to grow teams that create quick emotional hits to the limbic cortex. Ones that stick to gray matter in even the tiniest windows of opportunity.
So. What makes for succinct and effective work? The ability to hold up a mirror.
All good creative is positioning, and mine shows clients who they really are. It also holds space for every member of the audience to feel seen. Representation, inclusivity and diversity are way more than cover-your-ass considerations. They make our world safer and our work uniquely beautiful.
I’ve been a creative for over a decade. I helped my longtime agency win its first Webby, then be nominated for a second. I wrote one of those big campaigns that gets a Fortune 500 company acquired by a larger Fortune 500 company. But! I also broke my arm dancing at an agency holiday party so, ya know. Things even out.
Love love,
Caitlin
she/her/hers
